Census Verified Leads now available, starting at $149 →
Census Home
Check Area

Home care growth. Two ways.

Get the Leads.
Own the System.

Get Census Verified Leads starting at $149, or have Census Home build and manage the complete acquisition system around your agency.

Get Verified LeadsExplore Census Growth

Census Verified Leads

From $149 / Per Lead

Verified, exclusive home care inquiries in your service area.

No Retainer · Exclusive Territory · Invalid Leads Replaced

Check Availability

Census Growth

Managed Acquisition

Advertising, creative, conversion, CRM and tracking built around your agency.

Own the System · Build Recurring Demand · Measure Outcomes

See How It Works

Census Growth

Want Census to manage the whole growth operation?

Apply for a Census Growth Assessment

How It Works

Advertising creates the demand, while website & SEO, follow-up via CRM, and analytics & reporting are the machinery that makes that demand worth more.

  1. Create Demand

    Enhanced presence for web searches captures families already looking. Targeted advertising expands the audience, builds trust, and keeps your agency present in the market. Inquiries come through your own advertising and land in your CRM, so they are exclusive to your agency and never shared with competitors.

    • Search & Local Visibility
    • Paid Social & Retargeting
    • Video & Still Creative

  2. Convert Inquiries

    Automated responses and routing put every inquiry in front of your team quickly, converting new and existing demand into clients, or caregivers.

    • Conversion-Focused Pages
    • Fast Acknowledgement & Routing
    • Census Home CRM Follow-Up Support

  3. Track Outcomes

    We connect each source to what actually happened: qualified inquiry, assessment, accepted case, start of care, attributing metrics to determine where to improve.

    • Source-to-Outcome Attribution
    • Pipeline & Stage Reporting
    • Lost-Reason Visibility

  4. Improve and Scale

    Budget, creative, and targeting move toward what produces staffed care. If staffing becomes the limit, we adjust campaign pressure or support caregiver acquisition.

    • Creative and budget optimization
    • Testing for Downstream Results
    • Capacity-Aware Scaling

Advertising & Creative

The demand engine. Search, paid social, video, and still creative built for your market, managed and improved against downstream outcomes.

  • Search and local campaigns for families actively looking.
  • Paid social with video and still creative.
  • Offers and messaging built for your service area.
  • Budget and creative improved against downstream outcomes.
See how advertising and creative work

Conditional

Caregiver Acquisition Support

Activated only when staffing is the limit on growth. Your agency still interviews, hires, credentials, and schedules.

How It Works
See How Census Home Helps Agencies Grow

We Run the Growth Operation. You Advance the Relationship.

Census Home manages

  • Strategy, advertising, creative, and local search priorities.
  • Conversion pages, CRM acknowledgement, and routing.
  • Tracking, reporting, testing, and optimization.

Your agency owns

  • Live response, qualification, and assessments.
  • Closing, hiring, matching, scheduling, and care delivery.
  • Capacity updates, approvals, and outcome data.

What Agencies Say About Working With Census Home.

Messages from home care agency owners we work with.

Client text message: Census Home has done a great job with setting up my home care company online and the results have been great so far. I would highly recommend using them. Name redacted.
Client text message: I struggled getting clients until I came across the team at Census Home. My agency has a much more professional look with every ad they create.

$150K+

Managed ad spend

$1M+

Tracked revenue in 2026

$30 - $32

Typical cost per qualified lead

See More

Exclusive Demand, Not Shared Marketplace Leads.

Referrals are valuable, but you cannot turn them up in a slow month. Disconnected tactics never compound. Shared marketplaces may resell one inquiry to several agencies. Census Growth instead builds exclusive demand around your agency and connects it to the outcomes your team actually cares about. Census Exclusive Leads offers a separate pay-per-lead path in available territories.

Explore Census Exclusive Leads

  • Typical vendor

    The same inquiry may be resold to several agencies.

    Census Home

    Demand built around your agency, your market, and your service area.

  • Typical vendor

    The vendor's job ends at the form submission.

    Census Home

    We support what happens after the inquiry, from acknowledgement to assessment.

  • Typical vendor

    Performance judged by clicks, impressions, or lead counts.

    Census Home

    Performance judged against assessments, starts of care, and staffed hours.

  • Typical vendor

    Volume pushed regardless of what you can staff.

    Census Home

    Growth paced around what your team can convert and staff.

Demand to outcome

Demand only matters when it reaches a real business outcome.

  1. 1Advertising & Creative
  2. 2Family Inquiry
  3. 3Conversation & Assessment
  4. 4Start of Care
  5. 5Staffed Weekly Hours
Measured to business outcomes. Not clicks. Not raw lead counts.

Questions Agencies Ask.

One managed growth operation: advertising and creative to build qualified local family demand, conversion-focused pages, automated acknowledgement and routing through Census Home advertising and CRM pipelines, and reporting that ties spend to assessments, starts of care, and staffed hours.

Just Need The Leads?

Census Verified Leads start at $149 with no monthly retainer.

Check Your Service Area

See Whether a Managed Growth Operation Fits Your Agency.

Start with a short application. If it looks like a fit, we schedule a 45 to 60 minute Census Growth Assessment to review your market, demand, and intake.

Apply for an AssessmentContact Us
Check Availability